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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analyse du marché des cosmétiques en Chine appliqué aux entreprises françaises
 Ruan, Ling ; Štěrbová, Ludmila (advisor) ; Mercier Suissa, Catherine (referee)
This thesis is interested in the elements which search for the information about the place of French companies on the cosmetic market in China. It begins with the first part of theoretical research, followed by analyses of the cosmetic industrial, French and Chinese cosmetic market. Finally two examples of French companies (L'Oréal, L'Occitane en Provence) are analysed, which present on the Chinese market. The subject of this thesis is not to judge or valid whether the market or the strategy is correct, but to bring information and comparison of French companies on the Chinese market.
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